 
															About Us
Wayfinding Financial is an independent, SEC-Registered Investment Advisor firm that provides clients with objective, transparent, and a collaborative team approach to wealth management.
Our mission: Our group focuses on reducing our clients’ anxiety by establishing a clear path for them to follow and guiding them along their journey. Our individual planning approach combines wisdom, insight, and a deep understanding – not just for a client’s goal and objectives, but also for their lives, family, interests, and passions. If you would like to add clarity to your financial future and enhance your confidence in your ability to achieve your life goals, please contact us today.
Our History
1978
Don starts his career in the financial industry.
1999
Teresa becomes a CFP®.
2000
Teresa leaves the Bank of America Private Bank department and joins Merrill Lynch.
2002
Don and Teresa form the O’Neal & Brokaw Group while at Merrill Lynch.
2002
Don becomes a CFP®.
2008
Trent starts his financial career, joining Don & Teresa at Merrill Lynch.
2009
Teresa becomes a CRPC®.
2012
Don, Teresa, and Trent begin a process of due diligence in creating a new independent practice.
2013
The O’Neal & Brokaw Private Retirement Group leaves Merrill Lynch and opens its doors with Wells Fargo FiNet, creating a new independent practice.
2016
Trent becomes a CRPC®.
2018
The O’Neal & Brokaw Private Retirement Group changes its name to Wayfinding Financial.
2020
Wayfinding Financial registers with the SEC as a Registered Investment Advisor (RIA) firm, cutting all ties with big brokerage and banking firms.
Our Team
Trent O'Neal, CRPC®
Advisor, CCO, Partner
“You miss 100 percent of the shots you don’t take.” – Wayne Gretzky
Cathie Arthurs
Advisor, Partner
“Everything you can learn from is an opportunity to become stronger.” – Daniel Ricciardo
Michelle Sterling
Client Relationship Manager
“Nobody’s a natural. You work hard to get good & then you work to get better.” – Paul Coffey
Amy Gray
Client Relationship Manager
“Never look down on anybody unless you’re helping them up.” – Jesse Jackson
Legacy Partners
				We are where we are today because of the efforts of those who came before us. That’s why we believe it’s important to acknowledge their impact on our lives and on the lives of the clients they served.
Donald O’Neal
CFP®
“Don’t be afraid to give up the good to go for the great.” — John D. Rockefeller
Our Promise
Your interest is our top priority, so we’ve designed
our firm from the ground up to help you:
Plan
and invest with confidence
Focus
on what you care about
Define
and prioritize goals
Access
resources dedicated to your security
 
								 
								 
															 
															 
															 
															 
															 
															